Travis Wools in Greater Detail

Below you will find some additional information that relates to the needs of your marketing management position. You can also learn more about me by visiting my website at Please feel free to contact me at any time with questions.

 Product Launches

–          Created internal and customer facing product literature for new products and product enhancements utilizing print, interactive and direct marketing channels

–          Implemented tracking components to measure product/service announcement effectiveness

Acquisition and Loyalty

–          Leveraged third-party and internal data to develop consumer models leading to the identification of most profitable customer segments; reduced marketing spend and improved response metrics an average of 40%

–          Created branded loyalty program that improved spend per customer, up sell and cross sell performance

Customer Lifecycle

–          Developed touch point marketing programs that identified optimal communication opportunities; increased sales referrals and profitability

–          Created testing matrices for numerous traditional and interactive channels using multivariate approach; resulting campaigns delivered significant growth in ROI ranging from 25-200%

Field Sales Support

–          Led creative development of sales support materials ranging from micro sites to brochures to presentations

–          Created sales and customer feedback programs to measure performance of sales collateral creative

Lead Generation & Management

–          Served as project sponsor/leader for the development and implementation of lead management tools leveraging third party and in-house technology

–          Built lead generation campaigns leveraging various channels (direct marketing, call center, digital, etc.) resulting in ROI ranging from 35% to 150%

Understanding the Customer

–          Created voice of the customer programs leveraged for creative development and communication planning

–          Utilized third party data append process to develop customer profiles including demographic and psychographic data

Social & Digital Media

–          Led strategy and implementation for digital media strategy ranging from website redesigns to SEO/SEM to display advertising

–          Created social media strategy for D2C and B2B organizations including blogs, Facebook, Twitter, mobile applications, social CRM and social commerce